Thursday, September 21, 2017, 9:10 am

The VIP Terminal, largest purpose built facility in the world, opens at Dubai South

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DUBAI: In another remarkable first for Dubai South and the country, yesterday saw the inauguration of the VIP Terminal at Dubai South by Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of Dubai Civil Aviation Authority and Chairman and Chief Executive of Emirates Airline and Group, His Highness Dr. Sheikh Sultan Bin Khalifa Al Nahyan, Advisor to the UAE President, and His Highness Sheikh Zayed Bin Sultan Bin Khalifa Al Nahyan. The largest purpose built facility of its kind in the world, the terminal is poised to be a game changer in the business aviation sector, offering VIP customers a seamless travel experience, coupled with time and cost efficiencies within a thriving aviation ecosystem.

Speaking on the occasion, His Highness Sheikh Ahmed Bin Saeed Al Maktoum said:  “The launch of the VIP Terminal at Dubai South’s Aviation District is yet another significant step towards realizing Dubai’s vision of becoming the aviation capital of the world. With the opening of the world’s largest facility for private aviation, Dubai South has raised the bar on luxury travel, redefining the passenger experience. A significant milestone for Dubai South and for aviation industry as a whole, the opening of the VIP Terminal will cement our position in the world of private aviation, bringing us a step closer to becoming the region’s premier aerospace hub. The world-class facility is complimented by first-class services and experiences, all adding to an exemplary travel experience.”

The 5,600 m2 VIP Terminal, minutes away from the Al Maktoum International, the largest airport in the making, is Dubai’s new and prestigious gateway for VIP travelers, offering hitherto unseen superlative services and connectivity.

With incomparable experiential retail as a core attraction, the VIP Terminal boasts stylized luxurious interiors, designed to maximize privacy and serenity, while engaging the passengers with specially curated, bespoke high-end shopping products.

Inspired by the aerodynamic fluid lines of an aircraft wing, the VIP Terminal façade is an architectural beauty that mirrors the aviation heritage of Dubai South. The seamless lines of the structure and the logo are replicated in the interiors that are classically designed with luxurious material including solid oak paneling. Louvered screens coated in a special bronze and gold metallic finish, allows the play of light to lend depth, perspective and privacy. The interiors and exteriors of the VIP Terminal use lighting and space to create drama and heighten the sense of opulence. Take for instance the handcrafted, 1000 piece post-modern chandelier in the main hall, a spectacular inclusion that is befitting piece of art at the VIP Terminal.

Inherently structured to maximize and revolutionize the customer experience, the VIP Terminal offers luxury product placements, experiential advertising, discreet promotions, limited editions bespoke and specially curated products. The strategic shift away from traditional product promotion, will result in passenger led engagement driving the duty free retail showcase. This includes a wide array of products from the arts and culture with paintings, sculptures and priceless artefacts, to cars, watches, real estate, super bikes, adding to the immersive experience.

The VIP Terminal currently hosts three FBOs including Falcon Aviation, Jetex and Jet Aviation.

The VIP Terminal saw its first private jet take off in April this year, since then to date the terminal has witnessed 1,000 flight movements with the number anticipated to grow to 4,000 movements in 2017.

As the world’s first master-planned airport city, Dubai South is concentrating on building state-of-the-art infrastructure around the Al Maktoum International, thus creating a thriving aviation   ecosystem. The Aviation District provides a specialized business environment that meets all the needs of the aviation industry. Spanning an area of seven square kilometers, this district is the new permanent home of the Dubai Airshow and caters to all practical aspects of private and commercial aviation.

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