DOHA: Qatar Airways excelled in four categories of the TravelPlus Airline Amenity Bag Awards held in Hamburg, Germany last night. The airline’s new range of on-board products won the awards for First Class Female Amenity Kit, Business Class Middle East Amenity Kit, Children’s Goody Bag (over six years old) and Sleeper Suit / Pyjamas at the prestigious industry event.
Rossen Dimitrov, Qatar Airways Senior Vice President Customer Experience, said: “Receiving four gold awards for our new range of on-board products at the TravelPlus Airline Amenity Bag Awards is the ultimate recognition of our commitment to enhancing the on-board experience for our passengers. We could not be prouder of this achievement, which reflects our passion for providing our customers with the most comfortable and relaxing journey possible every time they travel with Qatar Airways.”
The award-winning Qatar Airways First Class female amenity kit bags and Business Class amenity kit bags were created by luxury luggage designer BRIC’s and bespoke bag designer Nappa Dori. Both bag designs contain a selection of skincare products from Italy’s Castello Monte Vibiano Vecchio. These luxurious products were developed in conjunction with and supplied by leading travel amenities company Formia.
The new children’s on board Hasbro Inc. amenity kits were launched by Qatar Airways in December 2016 and have been a huge success with younger travellers. The kits include plush infant Elefun and Mr. Potato Head toys as well as classic games such as Clue Junior, Guess Who, Monopoly Here and Now World Edition and The Game of Life for older children. The airline’s specially prepared children’s meals feature new Pictureka or Monopoly designed lunch boxes – a gift that children can take home and use long after their flight. These fun-filled kits were supplied to Qatar Airways by bespoke travel products company Buzz Products.
Qatar Airways’ new First Class Sleeper Suit product from the UK luxury lifestyle brand The White Company was also a winner at the awards ceremony. The men’s Sleeper Suit is designed in a charcoal grey marl, and the women’s in a contemporary, mid-grey; both are made of 100 per cent cotton to provide the highest level of comfort. Both sets come with matching luxury cotton slippers, with a faux fur interior sole for extra warmth and comfort. Aviation on-board product developer Matrix supplied these products to Qatar Airways.
Judged by passengers themselves, the TravelPlus Airline Amenity Bag Awards are the industry’s leading benchmark for amenity kit excellence and quality. With no alliance to any association or guild, the awards are a true barometer of trends within the on-board experience sector.