LONDON: New research by the UK Civil Aviation Authority (CAA) shows the majority of consumers (89 per cent) are satisfied with air travel.
However, the research also shows that the aviation industry fares badly when things go wrong, with only 29 per cent of consumers ‘satisfied’ with how common problems are dealt with, such as flight delays, and shows a third (33 per cent) of complainants, ‘not satisfied’ with how their complaint was handled.
To encourage airlines to improve complaint handling, the CAA has approved a number of Alternative Dispute Resolution schemes, which means passengers can get an independent and legally binding resolution, where disputes occur.
However, while 27 airlines have signed up to ADR, the CAA is now urging the remaining 30 per cent of the UK’s airline market to agree terms, and turn these complaint handling ratings around.
New research by the CAA shows UK passengers are a pretty contented bunch when it comes to air travel, however when flights are delayed and complaints are handled poorly, things can quickly turn sour.
The CAA’s consumer tracker survey, which questioned more than 7,000 people across 2016, has revealed 89* per cent of recent flyers were satisfied with their most recent air travel experience, reflecting their views on value for money, the quality of retail and restaurants available at airports, and their ease in finding their way to the gate.
However, passengers’ frustrations became apparent when asked about the quality of support and information they were given during travel disruption, which includes delays and cancellations, and for some, the problems appeared to get worse when they had raised a complaint.
In 2016, the CAA worked with UK and non-UK airlines to sign up to new Alternative Dispute Resolution services, which aim to improve how complaints are handled and ensure passengers get a fair and timely resolution.
Now, with 27 airlines signed up to ADR, the CAA is urging the remaining airlines to get on board, improve their customer complaints service and make sure passengers’ expectations are met.
Travel disruption findings
Less than a third (31 per cent) of those who experienced a delay of two hours of more were satisfied with how they were treated
Just 32 per cent were happy with the support provided when luggage was lost, stolen or damaged.
Only 18 per cent of those who encountered disruption were satisfied with the length of queues and crowding at UK airports.
Of those who complained
37 per cent were dissatisfied with how well informed they were kept about their complaint.
35 per cent were dissatisfied with how helpful and friendly the people dealing with their complaint were.
34 per cent were dissatisfied with any redress offered as a result of their complaint.
31 per cent were dissatisfied with how fairly they were treated.
Crucially, the CAA’s survey found that consumer satisfaction levels increase significantly when customers escalate their complaint to a third party, which may include an ADR.
Only 29 per cent of those who did not escalate to another organisation were satisfied with the outcome of their complaint, compared to 49** per cent of those who did escalate.
The CAA believes this evidence shows the value of Alternative Dispute Resolution to consumers.
CAA’s Policy Director Tim Johnson said: “The consumer tracker survey helps inform our ongoing work to protect UK consumers, ensuring they are treated fairly, are aware of their rights and get value for money when buying air travel.
“It is clear there are many aspects the industry is getting right but there are some areas, including how passengers are treated during and after disruption and how they manage complaints, where some of the industry is currently falling short.
“In order to encourage better complaint handling at UK airlines, we approved a number of Alternative Dispute Resolution services, which ensures airline passengers can get an independent and legally binding resolution, where disputes occur.
“However, while many of the largest UK airlines have now signed up to ADR, we are now urging all remaining airlines to get on board with ADR, and improve the passenger experience when complaints are made.
“If improvements are not delivered and we continue to see dissatisfaction we will not hesitate to use our regulatory and enforcement powers.”
Alongside our work to improve complaint handling, the CAA has been using its regulatory powers to ensure airlines comply with passengers’ rights regulations, and published two compliance reports in 2015 (see below).
Following this the CAA got a number of airlines to change their policies around paying compensation for delays and cancellations and improving the information they provided passengers during disruption.