Friday, October 20, 2017, 11:45 pm

JetBlue moves forward with Mint expansion plan as demand exceeds expectations


NEW YORK: JetBlue today announced it is progressing with its Mint transcontinental expansion plan with the on-sale of new routes, introducing competition in east and west coast markets where customers are faced with decreasing choices and where other carriers sell dated business class options at a high cost.

For the first time, JetBlue is now offering Mint seats out-for-sale on the following new and expanded routes:

New York (JFK) and Las Vegas (LAS)

New York (JFK) and San Diego (SAN)

Boston (BOS) and San Diego (SAN)

In addition to the new Mint routes, JetBlue will expand Mint service between Boston and Los Angeles. JetBlue will also continue to leverage its Mint fleet opportunistically by bringing back seasonal favorites and growing Caribbean Mint routes, including new seasonal service between Boston and St. Maarten’s Princess Juliana International Airport (SXM).

Customers on many of these routes have never had the option to fly a modern and customer-focused premium experience, including the longest fully-flat bed seating in the U.S. domestic premium market (a), fully enclosed private suites, a 15-inch flat screen with complimentary entertainment and the unmatched hospitality of JetBlue crewmembers.

The wave of new Mint flights grows the airline’s popular premium service to approximately 70 daily Mint flights before the end of the year. By December 2017, roughly one in every 14 JetBlue flights will offer Mint.

“When we set out to reinvent premium travel nearly three years ago, we knew we were on to something revolutionary,” said Marty St. George, executive vice president, JetBlue. “But even as a constant innovator, we could have never imagined that we would be landing Mint in cities up and down the east and west coasts.”

New Mint Routes Serve Markets With Strong Demand for Premium Travel

Later this year JetBlue will add Mint on four new routes and in two new cities that have not previously had scheduled Mint service. On each route, JetBlue will be the only airline to offer a regularly scheduled lie-flat domestic product.

New York – Las Vegas

Beginning in November, JetBlue will offer two daily roundtrip Mint flights between New York’s John F. Kennedy International Airport (JFK) and Las Vegas’ McCarran International Airport (LAS). With world-class hotels and entertainment options, Las Vegas attracts more than 42 million annual visitors.

Boston – San Diego

JetBlue Mint flights between Boston Logan International Airport (BOS) and San Diego International Airport (SAN) will start in December. JetBlue is the top airline in Boston, offering 150 daily flights and carrying more customers than any other airline at Logan. Last year JetBlue launched Mint service between Boston and Los Angeles International Airport (LAX) and between Boston and San Francisco International Airport (SFO). The airline also operates seasonal Mint service between Boston and Aruba’s Queen Beatrix International Airport (AUA) and between Boston and Barbados’ Grantley Adams International Airport (BGI).

New York-JFK – San Diego

JetBlue also announced an expanded schedule for Mint flights between New York-JFK and San Diego. Earlier this year JetBlue announced a single daily roundtrip starting in August between the cities, but the airline is pleased to announce a second roundtrip that will begin in October. By the end of the year every JetBlue flight between San Diego and the northeast will be operated on a Mint aircraft.

Boston – Caribbean

Travelers in Boston looking for a winter warm up this season will benefit from a new Caribbean Mint route from Logan. On Saturdays between November and April, JetBlue will operate Mint flights between Boston and St. Maarten. St. Maarten is home to world-class resorts and calm waters and also serves as a gateway to nearby St. Bart’s and Anguilla which are two of the top luxury destinations in the Caribbean.

More Mint Flights in Existing Markets

JetBlue will increase Mint frequencies on three popular routes:

Beginning October 20, JetBlue will add a fourth roundtrip Mint flight between Boston and Los Angeles. Since launching last year, the route connecting JetBlue’s Boston focus city in New England with southern California has grown in popularity and the fourth roundtrip is being added to meet demand. At Los Angeles-LAX JetBlue now operates the majority of its flights using Mint aircraft.

One of JetBlue’s first Caribbean Mint routes is also getting a boost in service. Mint service between New York-JFK and Barbados will expand to include a second Saturday roundtrip beginning November 4. This will complement existing year-round Saturday Mint service between JetBlue’s hometown and the popular Caribbean destination.

JetBlue is also adding more premium service on peak travel days between New York-JFK and St. Maarten, a Mint route it first introduced last fall. A second daily roundtrip is being added over the Christmas peak and on the Saturdays before and after Thanksgiving.

Favorite Seasonal Caribbean Mint Routes Return

JetBlue is bringing back many of the same popular Caribbean Mint routes it has previously operated. Seats are on sale now for service between:

New York-JFK and Grenada’s Maurice Bishop International Airport (GND)

Beginning December 2

New York and St. Lucia’s Hewanorra International Airport (UVF)

Beginning December 2

New York-JFK and St. Maarten

Beginning November 4

New York-JFK and Aruba

Beginning September 9

Boston and Barbados

Beginning November 4

Boston and Aruba

Beginning September 9

Seattle Mint to Come

The start date for already announced Mint service in Seattle will be announced in the coming months.

JetBlue Appoints John Checketts as Vice-President for Network Planning

NEW YORK: JetBlue Airways (Nasdaq:JBLU), New York’s Hometown Airline™, announces the appointment of John Checketts as the carrier’s new vice president, network planning, effective immediately. Checketts will oversee the execution of the company’s network strategy through the route planning, schedule planning and charter functions. He will report to Scott Laurence, JetBlue’s senior vice president, airline planning.

Checketts joined JetBlue in 2004 and has held various roles in revenue management, financial planning and analysis, and route planning. Most recently, he served as director, route planning, during which he and his team established JetBlue’s leading position in Boston, Fort Lauderdale and the Caribbean.

“We are thrilled to welcome John into his new role,” said Laurence. “He brings a wealth of experience and the depth of knowledge needed to deliver on the complex task of defining our overall network strategy.”

Checketts added: “I’m excited to be stepping up to this role and I look forward to adding to JetBlue’s exciting growth story.”


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