DUBAI: Reflecting its goal to inform, engage and inspire passengers, Dubai Airports has launched Connect – a consumer blog for travellers and aviation fans – in addition to completing a major website revamp.
As well as publishing the latest news from Dubai International (DXB) and Dubai World Central (DWC), Connect offers information and inspiration for Dubai tourists and residents alike.
Visitors to the blog can ensure they are always up-to-date by subscribing to the Connect newsletter.
The blog launch is supported by a revamp of Dubai Airports’ main website homepage to cover the needs of every visitor to DXB and DWC, whether they are arriving, departing, connecting or meeting loved ones.
Combined with the integration of user-friendly tools for booking car rentals, foreign currency and nights at Dubai International Hotel, the revamp has increased the average website dwell time by more than one and a half minutes.
Both the blog and website feature a modern, dynamic look and feel to reflect the unique airport lifestyle offerings such as celebrity chef restaurants, designer shopping, spas, health clubs, sleep options and the ongoing live music initiative #musicDXB.
Matthew Horobin, Director – Brand Engagement at Dubai Airports, said: “Our digital channels have taken a major leap forward in showcasing the amazing facilities, services and experiences at both DXB and DWC. Our brand new Connect blog is an up-to-the-minute window into our airports and our city, packed with ideas and itineraries for travellers. It’s a must visit for anyone planning a flight into or out of Dubai.
“Similarly, the revamp to our website’s homepage is rooted in bringing the passenger experience to life via inspiring imagery, practical information and social media posts generated by our passengers themselves. It also places essential tools at our passengers’ fingertips. They can check their flight status, place an order for foreign currency and even book a room at our very own 5-star hotel in DXB.”